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Ditch your 100-page urn catalogs.
Through UrnSpiration™ families explore our urns naturally wherever they are. Trust grows, conversions rise, and sales stay with you.
After serving 500,000+ families, We turned insights and data into a thoughtfully designed system for funeral homes, created data-driven urn collections with intelligent pricing and modern consumer tools:
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UrnSpiration™ Lookbooks – Families page through beautifully curated, customer segmented collections of our most-loved designs.
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UrnSpiration™ Galleries – Think "Pinterest meets memorials."
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Our Urn Store™ - Families can share thier choice with thier funeral director or purchase online from home.
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UrnSpiration™ Collections - 85% of families will chose from our 7 core collections. 15% will select our 'Everyday Tradioinals.'
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Each UrnSpiration™ component stands alone, but together they create a unified, trust-building system that improves conversions for your funeral home.
How UrnSpiration™ works with your funeral home
A simplified, three touch-point program that gives families structure and inspiration.
Families move naturally through our three touch-points, based on how they prefer to shop.
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UrnSpiration™ Lookbooks
Share printed or digital Lookbooks, curated pages of collections that meet families where they are.
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*Each urn collection in the lookbooks links to galleries through QR codes or web links.
UrnSpirtaion™ Galleries
Families browse Pinterest-style galleries of real tributes to spark ideas and see what’s possible.
A pay-it-forward experience.
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*Families find our galleries through lookbooks, Our Urn Store product pages, or your custom landing pages.
Our Urn Store™
You help the family choose an urn, add personalization, and place the order—or they can order through your branded online store.
*Our inspirational galleries are incorporated into every product page.
Families don’t feel they have to shop somewhere else.
UrnSpiration™ combines our online expertise with tools your directors can actually use at the arrangement table.
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It keeps families engaged with your funeral home—not Amazon or third-party urn sites.
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Curated lookbooks and galleries build trust, elevate your presentation, and strengthen your value to families.
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With simple price groups, clear ordering, and your own branded Our Urn Store™, the process stays consistent and easy for your staff.
Our quality UrnSpiration™ collections were shaped by consumer data and all but three are manufactured, and personalized, entirely by our team.
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What directors, owners and consolidators are saying.
“Our directors love having Lookbooks and Galleries they can hand families instead of a giant catalog. It feels modern, but still very personal. It's genuinely comforting for our families.”
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— Jeff Bernardo - J.J. Duffy Funeral Home
“Our directors love having Lookbooks and Galleries they can show families instead of a giant catalog. It feels modern, but still very personal. They don't feel they have to sell.”
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— Mike Martel - Milestone Funeral Partners
“UrnSpiration has changed how we guide families. The lookbooks feel intuitive and personal—families make decisions with more confidence and less stress.”
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— Jeffrey Dobson - Casco Bay Cremation Services
“We’re seeing families choose urns faster and with more certainty. The lookbooks and galleries make the conversation feel natural instead of sales-driven. It’s night-and-day compared to old catalogs.”
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— Martin Ciaccia - Enea Family Funeral Homes
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