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Segmented Lookbooks
Inspirational Galleries
Funeral Professionals
What is UrnSpiration™
A Better Way to Help Families Choose an Urn The UrnSpiration™ Program simplifies the urn selection process by replacing overwhelming catalogs with beautifully printed and digital customer segmented Lookbooks—a modern, more thoughtful approach. Instead of searching through 100+ pages of options, families browse just 7 carefully curated collections, each featuring personalizable urns that reflect specific life stories and legacies—and at prices that are far less than what they'd expect from a funeral home. QR codes and web links connect inspirational galleries of personalized urns from families who came before. The galleries are organized by both urn category and customer segment.
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Lookbooks are each designed for a specific customer segment—child, companion, adult, military & first responder—making it easy for families to find relevant options with upfront pricing for full transparency. Available digitally and as beautifully printed hard copies, these lookbooks guide families through the selection process. Each urn category seamlessly links to an UrnSpiration™ gallery, showcasing real-life tributes to inspire meaningful choices. The lookbooks are accessible on your website as well, allowing families to explore offerings and find inspiration before meeting with you, helping them feel more prepared and confident in their decisions. Upfront Pricing Segmented customer groups Simple, data driven collections Web links and QRs to galleries Format and offerings are the same regardless of customer group
Each lookbook seamlessly connects families to exclusive UrnSpiration Galleries through convenient QR codes and web links. These carefully curated galleries highlight how hundreds of folks have personalized their urns, providing families with heartfelt inspiration drawn from real-life tributes. Each gallery is thoughtfully organized by customer profile, ensuring that every family can find meaningful ideas that reflect their loved one's personality, passions, and legacy. By exploring these real-world examples, families gain the confidence to create a tribute that truly honors their unique journey. Segmented by customer group Segmented by urn group Videos and size graphics Personsalization options Real life tributes
Funeral directors are the cornerstone of every family’s journey through loss, providing compassionate guidance, reassurance, and a personal connection that no technology or innovation can replace. Their experience, trust, and ability to build meaningful relationships offer grieving families the support they need during life’s most difficult times. While the UrnSpiration program is a breakthrough in helping families make choices more efficiently, no program can replicate the empathy, understanding, and emotional care that only a dedicated funeral professional can provide. Funeral directors are still the key component Personalization can now be a renewed focus
We Redefined
the Way Families Select Urns
Transforming the Way Funeral Professionals Present Urns to Grieving Familes
Focused Lookbooks
Tailored to Each Family’s Journey Our Lookbooks are segmented by customer groups—Adult, Child, Military & First Responder and Couples— ensuring families see only the most relevant urn options. Example; families who have lost a first responder will see urns designed specifically to honor service and sacrifice—without seeing unrelated selections like child memorials or couple-themed urns. This focused, more intuitive approach makes it easier for families to choose with confidence, knowing every urn is designed to be a personalized and fitting tribute.
From our Funeral Directors...
The personalized urns we've created for families have been so meaningful that they've brought many to tears.
Timothy Nay
North Attleboro, Massachusetts
A much more thoughtful presentation
of cremation urns
Daniel Enea
Mohawk Valley Funerals & Cremation
Little Falls, New York
Lookbooks have made it easier for families to connect emotionally with their options
"Roo" Besette
Tylunas & Ratell Funeral Homes
Chicopee, Massachusettes
Inspirational Galleries
A Pay-It-Forward Experience for Families Each collection in every Lookbook connects families to an inspirational gallery of urn memorials from families who have come before them. These galleries showcase how a single urn can be customized in hundreds of unique ways, offering comfort and inspiration during the selection process. Unlike traditional catalogs that provide only static lists of options, our UrnSpriration galleries help families envision possibilities, making the process more personal and reassuring. By demonstrating that nearly anything is possible when it comes to personalization, these galleries empower families to create a tribute that truly reflects their loved one’s life and legacy—at no additional cost. Furthermore, when families are engaged with the galleries on their phones, they aren’t searching Amazon for generic, impersonal urns that can't be customized.
Families appreciate seeing urns in real-life settings—it helps them choose with confidence.
Heather Rauch
Ilion, New York
Lookbooks help make discussions about urns more engaging and less transactional
David Anderson
Lancaster, New Hampshire
This makes the urn selection process for families smoother, and more personal.
Martin Ciaccia
Enea Family Funeral Homes
Hermiker, New York
Data Driven Collections
Urns That Reflect the Real Preferences of Thousands of Families By analyzing thousands of transactions, we’ve identified (7) primary urn designs that cover the full spectrum of styles, materials, and personalization options. Each design—along with their carefully selected color variations—was defined by real data to ensure that 80% of families will find the perfect urn within this collection. Every urn is thoughtfully crafted to be both beautiful and highly customizable, allowing families to create a truly personal tribute to their loved one. The Homage Metal Style Vase – Featuring a classic Grecian shape, a sleek, durable design available in seven elegant color variations. The Stonewood Economical Box Style – A cost-effective yet dignified choice with a familiar design, crafted for endless personalization without compromising aesthetics or quality. The Eternal Reflection Glass Front Elegant Walnut – A stunning display-style urn with a glass front to showcase a photo, landscape or interest, set in a rich walnut frame. The Made in Maine Solid Cherry – Handcrafted in Maine, these solid cherry wood urns offer a warm, traditional feel with aesthetically rich tones. The Elegant Beaumont Steel Boxes – A modern yet refined option, offering durability and personalization in a sleek, understated design. Timeless Bronze Urns – A symbol of strength and elegance, these urns offer a premium, enduring tribute. Designed to serve a different price point, they provide a distinguished and lasting memorial option. The MacKenzie Classic Urn Vault – The original cultured marble urn, this industry staple is known for its durability, beauty, and widespread use in nearly every funeral home collection across the U.S.
Questions?
For inquiries, custom urn orders, or more details about the UrnSpiration™ Program, we're here to help. Contact us today—we’re committed to assisting you in guiding families toward the perfect tribute.
Forward Thinking Pricing
Upfront, Simple and Personalization is Always Included We’ve not only bridged the gap between traditional funeral home visits and the online experience, but we’ve done it with simplified pricing that families trust. Every adult-size urn is $299, including personalization, adding to the simplicity. Prices are upfront and transparent—no surprises, no hidden fees. Families can select a high-quality, custom urn at a reasonable price, more in line with what they expect from third-party retailers and online stores. This approach ensures that families feel confident, informed, and supported, whether they’re selecting an urn in your funeral home or from the comfort of their own home.